About Rob
Rob Morris is the founder of Morris Advisory Solutions, bringing around 40 years of international experience across military service, financial services consulting and executive leadership in the legal sector.
His career began with nine years in the Royal Navy and NATO, followed by six years in design consultancy and technology transformation. This included investment banking trading-room environments for Rabobank, KBC Bank and Deutsche Bank, alongside consulting assignments for legal and telecommunications businesses.
Rob subsequently spent more than 25 years in senior leadership positions at Clifford Chance, Baker McKenzie and BLG, holding C-suite roles including CEO, COO, CIO and CTO. His responsibilities have spanned strategy, growth, operations, technology, procurement and commercial performance, alongside the development of new alternative operating models.
He is firmly focused on results and measurable business outcomes, creating enterprise value through top-line growth and bottom-line improvement. His leadership has delivered significant revenue growth, cost savings and operational improvements that have strengthened profitability.
Having worked across North America, Europe, the Middle East and Asia, Rob brings experience of leading change across markets, cultures and partnership structures. He combines strategic judgement and business design with hands-on implementation and executive accountability for results.
Through MAS, he provides strategic advice, business reviews and fractional C-suite leadership. His current assignments include Chief Growth & Transformation Officer at Kinstellar and Global Leader, MSO Services at Opensity Solutions.
Current Assignments
Kinstellar
Chief Growth and Transformation Officer
Supporting growth strategy, acquisitions, commercial excellence, enterprise technology and operating model transformation.
Opensity Solutions
Global Leader, MSO Services
Leading development of the law firm MSO business and supporting firms considering alternative business services models.
Approach
Rob works closely with leadership to clarify the business objective, assess the options and establish a plan that can be delivered. He brings direct experience of partnership environments, cross-border businesses and the practical demands of leading change.
Depending on the mandate, he acts as a strategic adviser, transformation leader or fractional executive, remaining involved through implementation where required.
Career Overview
- 2026–present
Morris Advisory Solutions — Founder
Strategic advice, business design and fractional C-suite leadership, focused on revenue growth, cost efficiencies and profitability. Current assignments include Chief Growth & Transformation Officer at Kinstellar and Global Leader, MSO Services at Opensity Solutions.
- 2014–2025
BLG — Chief Operating Officer, Chief Information Officer & CEO, BLG Beyond
Canada-wide executive leadership spanning strategic planning, commercial performance, digital transformation and alternative operating models, delivering significant revenue growth and improved profitability.
- 2011–2014
Baker McKenzie — CEO, UAE & Middle East
Regional growth strategy, merger integration and operational leadership, including the combination with Habib Al Mulla and B&M.
- 2000–2011
Clifford Chance — Regional COO, Chief Procurement Officer & Director of Special Projects and Transformation
Based in the UK and Italy, with regional and global responsibilities across operations, business transformation, procurement, shared services, technology and real estate.
- 1994–2000
Management Consulting — CBI
International design consultancy and technology transformation for financial services, legal and telecommunications organisations. Clients included Rabobank, KBC Bank, Deutsche Bank, Clifford Chance, Lovells and Vodafone.
- 1985–1994
Royal Navy & NATO — Operations and Systems Engineering
Nine years of military service, with assignments in England, Scotland, Norway and Italy.
Speaking and moderating
Rob is available to speak at and moderate events on the questions shaping law firms and professional services businesses. He brings the perspective of an executive who has led these changes inside large firms.
Topics
- Future operating models: MSOs, ABS structures, ALSPs and large law firm transformation
- Business transformation: leading and delivering change
- Technology and AI: turning investment into business value
- Commercial excellence: pricing, revenue growth and profitability
Events
Rob has spoken at events including those run by Thomson Reuters, the Innovation Forum, the IBA and CLOC.
Outside Work
Based in Oakville, Ontario, Rob works internationally. Outside work, he enjoys sailing, skiing, golf and squash, and is a qualified RYA Yachtmaster.