

Strategic advice. Executive experience. Measurable results.
Morris Advisory Solutions helps law firms and professional services businesses grow revenue, improve profitability and transform how they operate.
MAS combines strategic advice and business design with hands-on executive experience. Founder Rob Morris brings significant international experience, including more than 25 years in senior leadership roles at Clifford Chance, Baker McKenzie and BLG, delivering business outcomes across growth, cost efficiency and transformation.
From ambition to business value
Changing markets, AI and new sources of capital are creating opportunities to rethink how professional services businesses compete and operate.
MAS works with leaders to identify where value can be created, make strategic choices and design the changes needed to realise it. Advice is grounded in experience of leading businesses, securing leadership alignment and delivering change across international organisations.
Support can extend from independent advice and business design through to implementation and fractional executive leadership, with a consistent focus on revenue, cost and profitability.
How we help
Strategic Planning
Define where to compete, how to grow and where to invest, with clear priorities and measures of success.
Revenue Growth
Strengthen client relationships, pricing and commercial performance to generate more profitable revenue.
M&A
Build market presence and capability through acquisitions and combinations, with integration focused on realising value.
Cost Efficiencies
Improve the cost base and service performance through sourcing, procurement and better use of resources.
Business Transformation
Align governance, operations and people to deliver sustained improvements in business performance.
Technology and AI
Turn technology and AI investment into improved productivity, better service and commercial value.
Future Operating Models
Rethink how legal work and business services are organised, funded and delivered, including MSOs, ABS structures, ALSPs and large law firm transformation.
Experience that delivers
Rob brings experience of both shaping strategy and being accountable for its delivery. His leadership has contributed to significant revenue and profitability growth at BLG, cost savings through sourcing and procurement, and major business and technology transformation across international firms.
Having worked across North America, Europe, the Middle East and Asia, Rob brings significant international experience of leading change across markets, cultures and partnership structures.
That experience helps clients assess what is achievable, make informed investment decisions and connect strategic ambition with practical execution.
Current assignments
Kinstellar — Chief Growth and Transformation Officer
Leading a growth and transformation agenda spanning acquisition strategy, commercial excellence, enterprise technology and operating model development.
Opensity Solutions — Global Leader, MSO Services
Developing the law firm MSO business and helping firms assess alternative operating models that support service improvement, scale and investment.
These executive assignments are delivered through MAS.
Discuss your priorities
Whether you are shaping your next stage of growth or seeking stronger performance from your existing business, MAS brings strategic perspective and the executive experience to help deliver it.